Thread by thread, thats how we make, a __________ cotton garment where decoration is a part of the fabric and not a layer on top of it. While the difference is technical, the result is permanent.
We are not against any printing techniques, just the fragility of it. Most of garment printing techniques work by depositing a layer of ink or polymer on top of the fabric. The process is fast and inexpensive, which is why it dominates the Indian tee market. The result is a surface layer that sits above the fibre, but that surface layer degrades. It cracks from washing. It fades from sunlight. It peels from flexing. The garment ages badly, especially under Indian conditions.
Embroidery works differently. The design is stitched through the cloth using a needle, thread, and a pre-programmed design file. Each stitch passes through the fabric and locks on the reverse. The result is not a layer on top — it is part of the structure of the garment itself. But embroidery only works well on the right substrate. On standard combed cotton, intricate stitches pucker and pull. On ____, with its longer fibre and tighter yarn, the stitches sit flat and clean.